A paradigm is a habitual way of thinking. A paradigm for most of businesses is that insurance, FEMA, SBA are always the answer when disaster strikes.
Many think they are prepared.
Some feel they managed the last disaster without preparation so they foresee no need to prepare for the next.
Others think that they can get by.
It is crucial to remember that managing a emergency with calm confidence wins the loyalty of your customers; executing a crisis badly can put you out of business.
A natural disaster can often catch small businesses off-guard. In fact, according to the Insurance Institute for Business and Home Safety, it’s estimated that 25 percent of companies are unable to resume operations after a major disaster.
And the Small Business Administration states roughly 40 to 60 percent of small businesses never reopen their doors following a disaster.